The TMP employer branding practice is the largest in the APAC region. With a dedicated team of marketing, brand and research specialists, we have the experience, talent and success rate to deliver cut-through branding that fits with your business, your culture and your talent needs.

But what is employer branding?

It’s not simply clever creative messaging. It’s a strategic communications platform to help your organisation attract and retain best-fit talent.

Our approach to employer branding is customised to fit with your business. We will undertake detailed research, from both within your organisation and the external talent marketplace; or alternatively, we’ll work with your existing talent research findings.

We’ll then analyse the research using our trusted analytical tools, to help us reach the EVPs for your overall brand, and for individual business units.

From the EVP development, we then launch into creative messaging and execution. Importantly, we align your employer brand to your corporate brand taking into consideration the big picture marketing activity of your business, your corporate brand guidelines, channel activity and creative executions.

We’ll deliver this to you as the launch point of a full brand preservation programme; a programme that nurtures your employer brand throughout its lifecycle.

Our investigations will enable us to understand your employment environment, the market perceptions of your business as an employer, the employee experiences and the current employer brand image ….

…. which will form the basis for the creative employer brand messaging that will be applied to your entire talent communications strategy.

From external market activity in media, direct marketing and PR to your internal communications strategy across onboarding, integrated employee communications, ERPs and Alumni, your brand message must remain active and consistent for your talent, right throughout their employment experience with your organisation.