Strategic communications with the external candidate marketplace will bring your brand to life if you engage the right communications channels – both media and non-media – best suited to the talent groups you seek to attract.

Channel selection is a crucial step in the attraction of the right people that truly ‘fit’ into your business.

We take a strategic approach to channel selection. Our research capabilities and market insights focus on engaging the right talent with your brand and with your employment proposition. Our goal is to provide candidates with a great experience of your brand; to penetrate their thinking in both professional and leisure states of mind.

Our innovative approach to channel selection goes beyond the boundaries of traditional recruitment avenues of mainstream press and job boards. We consider all media and strategic channels including direct candidate communications, PR, online communities, industry expo’s, seminars or networking events.

Consider this….

• Harnessing the power of your candidate database. Your database will enable you to create a direct line of communications with prospective talent if your data is clean and is regularly updated. The candidate database will become a goldmine source of talent.

Direct candidate marketing is a powerful support mechanism for your overall candidate communications strategy. Whether via your candidate database, SMS or niche microsites, a one-on-one dialogue with candidates will keep your employer brand top-of-mind.

• Internal sources of talent. A meaningful Employee Referral Programme will provide a trusted source of new talent for your organisation. And will improve the engagement of your existing employees. Online communities, such as the union of internal and external social networks, creates a valuable talent environment for your organisation.

Staff Alumni programmes not only offer excellent networking opportunities for existing and past talent, but also for rehiring of talent after they’ve gained valuable industry experience.

• Career Expo’s. Online and offline career expo’s are an important and effective means for your brand to gain excellent traction with specific workforce groups. Graduates, generation Y and discipline specific opportunities will deliver prominence to your brand